(Download) "Ethics in Advertising: Sex Sells, But Should It?" by Ethical and Regulatory Issues Journal of Legal " eBook PDF Kindle ePub Free

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eBook details

• Title: Ethics in Advertising: Sex Sells, But Should It?
• Author : Ethical and Regulatory Issues Journal of Legal
• Release Date : January 01, 2006
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 254 KB

Description

ABSTRACT The purpose of this paper is to discuss whether or not it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells and if so, when and where is it being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. It is important because it not only focuses on the use of sexual appeals in advertising, but also how ethical it is to do so.

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